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July 15, 2009

The Kitchen Garden Strategy

For anyone still doubting the food-related ambitions of First Lady Michelle Obama, the WaPo's Jane Black wishes to disabuse you. In an article that charts the internal strategizing over how best to leverage the success of the White House Kitchen Garden, Black indicates that the First Lady and "the White House [are] grappling with the very issues that have challenged the so-called good food movement for decades: How do you simplify and sell a new way
of eating?"

Firstly, let me say, "Welcome to the club, Mrs. Obama!" And secondly, let me observe the signiicance of the fact that the First Lady's policy director Jocelyn Frye is, according to Black, deeply involved in the grapple. Frye's role is a sign that the First Lady may intend to do some serious heavy-lifting that goes beyond inspirational speeches and towards an attempt to meaningfully influence policy debates. In short, Michelle Obama is just getting started.

So what's next? Sam Kass -- the Obamas' personal chef who is now "White House Food Initiative Coordinator" -- spills the beans:

"We're focusing on kids..."

READ THE REST OF THIS POST ON GRIST.ORG

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